Top 25 Startups in India


Learn all about the dynamic world of startups in India, exploring the growth, challenges, and opportunities for entrepreneurs in this vibrant ecosystem. Discover the latest trends, success stories, and essential tips to embark on your entrepreneurial journey.

India, a land of diversity and culture, has emerged as a global hub for startups, fostering a thriving ecosystem of innovation and entrepreneurship. From tech-driven ventures to social enterprises, the Indian startup landscape is constantly evolving, attracting both homegrown talent and foreign investors alike. In this comprehensive article, we will delve deep into the world of startups in India, examining the factors that have contributed to their exponential growth and understanding the challenges and opportunities that entrepreneurs face in this dynamic environment. So, let’s embark on this exciting journey and unravel the secrets behind the success of startups in India!


The Rise of Startups in India

The Indian startup scene witnessed a significant upswing in the early 2010s, marked by increased government support, a surge in venture capital funding, and a growing culture of innovation. Several factors contributed to this rise:

1. Government Initiatives and Policies

The Indian government played a crucial role in fostering the startup ecosystem by introducing favorable policies and initiatives. Schemes like “Startup India” and “Make in India” provided tax benefits, ease of doing business, and access to funding, attracting budding entrepreneurs.

2. Abundance of Talent

India’s demographic dividend of a young and skilled workforce has been a major driving force for startups. The availability of tech-savvy talent at a competitive cost has encouraged startups to set up operations in the country.

3. Growing Digital Penetration

The rapid expansion of internet connectivity and smartphone usage in India opened up vast opportunities for tech-based startups. E-commerce, fintech, and edtech startups, in particular, benefited from the growing digital penetration.

4. Venture Capital Investments

Venture capital firms recognized the potential of the Indian market and infused substantial funds into promising startups. The influx of capital provided the necessary fuel for growth and expansion.

Key Sectors Driving Startup Growth in India

Startups in India have made significant strides in various sectors, disrupting traditional industries and creating new markets. Some of the key sectors that have witnessed remarkable growth include:

5. E-commerce and Retail

E-commerce startups revolutionized the way Indians shop, providing a convenient and seamless online shopping experience. With a massive customer base, this sector continues to attract significant investments.

6. Fintech Innovations

Fintech startups transformed the financial services landscape in India. From digital payments to peer-to-peer lending, these startups have brought financial inclusion to millions of Indians.

7. Healthtech Advancements

Healthtech startups are leveraging technology to enhance healthcare accessibility and affordability. Telemedicine, health monitoring devices, and AI-driven diagnostics are some of the innovations in this sector.

8. Edtech Revolution

Edtech startups are reshaping the education sector, offering interactive learning platforms and personalized education solutions to students across the country.

9. Renewable Energy Ventures

In line with global sustainability trends, startups in India are working on renewable energy solutions, promoting a greener future.

Challenges Faced by Startups in India

While the Indian startup ecosystem is thriving, it is not without its challenges. Entrepreneurs encounter several hurdles on their journey to success:

10. Funding Constraints

Despite the increase in venture capital funding, early-stage startups often struggle to secure funding. Risk aversion among investors and limited access to capital hinder the growth of many promising ventures.

11. Regulatory Compliance

Navigating complex regulatory frameworks can be daunting for startups, leading to delays and additional costs.

12. Talent Retention and Acquisition

Attracting and retaining skilled talent is a persistent challenge for startups, as they often compete with well-established corporations for the same pool of resources.

13. Market Competition

Startups face intense competition, both from domestic players and global giants. Differentiating their products and services in a crowded market is a constant battle.

Top Startups in India
Rank Startup Description
1 Paytm Fintech and digital payment platform
2 Ola Ride-hailing and transportation service
3 BYJU’S Edtech platform for online learning
4 OYO Hospitality and budget accommodation
5 Swiggy Food delivery and restaurant aggregator
6 Zomato Restaurant discovery and food delivery
7 Flipkart E-commerce platform
8 PhonePe Digital payment and financial services
9 PolicyBazaar Online insurance aggregator
10 Delhivery Logistics and supply chain solutions
11 BigBasket Online grocery delivery
12 Udaan B2B online marketplace
13 Razorpay Payment gateway and financial solutions
14 Nykaa Beauty and cosmetic products
15 FirstCry Baby and kids’ products
16 Rivigo Technology-enabled logistics
17 CureFit Health and fitness platform
18 Cars24 Online platform for buying/selling used cars
19 Grofers Online grocery delivery
20 Dream11 Fantasy sports platform
21 Freshworks Customer engagement software solutions
22 Unacademy Online learning platform
23 Lenskart Online retailer for eyewear
24 Meesho Social commerce platform
25 InMobi Mobile advertising and marketing platform

These startups have significantly impacted various industries, transforming the way businesses operate and how consumers access products and services. Please keep in mind that the startup landscape is dynamic, and new startups may have emerged or gained prominence since my last update. It’s always recommended to refer to recent sources for the latest information on the top startups in India.

The top 25 startups in India along with their headquarters and respective founders/owners.
Startup Headquarters Founder/Owner
Paytm Noida, Uttar Pradesh Vijay Shekhar Sharma
Ola Bangalore, Karnataka Bhavish Aggarwal, Ankit Bhati
BYJU’S Bangalore, Karnataka Byju Raveendran
OYO Gurgaon, Haryana Ritesh Agarwal
Swiggy Bangalore, Karnataka Sriharsha Majety, Nandan Reddy, Rahul Jaimini
Zomato Gurgaon, Haryana Deepinder Goyal, Pankaj Chaddah
Flipkart Bangalore, Karnataka Sachin Bansal, Binny Bansal
PhonePe Bangalore, Karnataka Sameer Nigam, Rahul Chari, Burzin Engineer
PolicyBazaar Gurgaon, Haryana Yashish Dahiya, Alok Bansal, Avaneesh Nirjar
Delhivery Gurgaon, Haryana Sahil Barua, Mohit Tandon, Bhavesh Manglani, Suraj Saharan, Kapil Bharati
BigBasket Bangalore, Karnataka V.S. Sudhakar, Hari Menon, Vipul Parekh, V.S. Ramesh, Abhinay Choudhari
Udaan Bangalore, Karnataka Amod Malviya, Vaibhav Gupta, Sujeet Kumar
Razorpay Bangalore, Karnataka Shashank Kumar, Harshil Mathur
Nykaa Mumbai, Maharashtra Falguni Nayar
FirstCry Pune, Maharashtra Supam Maheshwari, Amitava Saha
Rivigo Gurgaon, Haryana Deepak Garg, Gazal Kalra
CureFit Bangalore, Karnataka Mukesh Bansal, Ankit Nagori
Cars24 Gurgaon, Haryana Vikram Chopra, Mehul Agrawal, Ruchit Agarwal, Gajendra Jangid
Grofers Gurgaon, Haryana Albinder Dhindsa, Saurabh Kumar
Dream11 Mumbai, Maharashtra Harsh Jain, Bhavit Sheth
Freshworks Chennai, Tamil Nadu Girish Mathrubootham, Shan Krishnasamy
Unacademy Bangalore, Karnataka Gaurav Munjal, Roman Saini, Hemesh Singh
Lenskart Faridabad, Haryana Peyush Bansal
Meesho Bangalore, Karnataka Vidit Aatrey, Sanjeev Barnwal
InMobi Bangalore, Karnataka Naveen Tewari, Mohit Saxena, Amit Gupta, Abhay Singhal

Please note that the headquarters and ownership information may be subject to change, so it’s essential to verify the latest details from reliable sources. Additionally, the ranking of startups may vary based on different criteria and the evolving nature of the startup ecosystem.

  1. Paytm: Founded by Vijay Shekhar Sharma in 2010, Paytm is one of India’s leading fintech startups. Initially started as a mobile recharge and bill payments platform, Paytm has grown into a diverse financial services company offering digital wallets, UPI payments, banking services, insurance, and more. It played a significant role in driving India’s digital payments revolution and became a household name in the country.
  2. Ola: Founded in 2010 by Bhavish Aggarwal and Ankit Bhati, Ola is a ride-hailing platform that quickly gained popularity as a convenient and affordable mode of transportation in Indian cities. It expanded its services to include Ola Auto, Ola Bike, and Ola Outstation, further solidifying its position as a dominant player in the Indian mobility sector.
  3. BYJU’S: Founded by Byju Raveendran in 2011, BYJU’S is an edtech startup offering engaging and personalized online learning programs for students. The platform covers subjects from kindergarten to higher education and incorporates interactive video lessons, quizzes, and other learning tools to make education more accessible and enjoyable for millions of learners.
  4. OYO: Launched by Ritesh Agarwal in 2013, OYO disrupted the budget accommodation industry in India. It is an online hospitality company that aggregates and standardizes hotels and homestays, providing affordable and reliable accommodation options for travelers across the country.
  5. Swiggy: Founded in 2014 by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini, Swiggy is a food delivery platform that connects users with restaurants and cafes in their vicinity. With a user-friendly app and a wide range of culinary choices, Swiggy quickly became a go-to solution for ordering food online in India.
  6. Zomato: Co-founded by Deepinder Goyal and Pankaj Chaddah in 2008, Zomato is another prominent player in the food delivery and restaurant discovery space. It provides comprehensive information about restaurants, menus, user reviews, and facilitates online food ordering across various cities in India.
  7. Flipkart: Founded by Sachin Bansal and Binny Bansal in 2007, Flipkart was one of India’s pioneering e-commerce companies. Starting as an online bookstore, Flipkart expanded its product range and became a dominant player in the Indian online retail market. In 2018, Walmart acquired a majority stake in Flipkart.
  8. PhonePe: Launched in 2015 by Sameer Nigam, Rahul Chari, and Burzin Engineer, PhonePe is a digital payments platform that gained popularity for its simplicity and ease of use. It allows users to make UPI-based payments, recharge mobiles, pay bills, and more, making it a significant player in India’s cashless payment ecosystem.
  9. PolicyBazaar: Founded by Yashish Dahiya, Alok Bansal, and Avaneesh Nirjar in 2008, PolicyBazaar is India’s largest online insurance aggregator. It enables users to compare and purchase various insurance products, including health, life, motor, and travel insurance, providing them with a platform to make informed decisions about their insurance needs.
  10. Delhivery: Founded in 2011 by Sahil Barua, Mohit Tandon, Bhavesh Manglani, Suraj Saharan, and Kapil Bharati, Delhivery is a logistics and supply chain solutions company. It offers end-to-end logistics services to e-commerce companies, helping them manage warehousing, order fulfillment, and last-mile delivery.
  11. BigBasket: Co-founded by V.S. Sudhakar, Hari Menon, Vipul Parekh, V.S. Ramesh, and Abhinay Choudhari in 2011, BigBasket is India’s leading online grocery delivery platform. It provides a wide range of grocery products, fresh produce, and household essentials to customers’ doorsteps, making grocery shopping convenient and hassle-free.
  12. Udaan: Founded in 2016 by Amod Malviya, Vaibhav Gupta, and Sujeet Kumar, Udaan is a B2B online marketplace that connects manufacturers, wholesalers, and retailers. It simplifies the process of sourcing and trading goods for small and medium-sized businesses in India, offering a wide range of products across various categories.
  13. Razorpay: Founded by Shashank Kumar and Harshil Mathur in 2014, Razorpay is a fintech startup that provides payment gateway solutions to businesses. It offers easy and secure payment processing, subscription management, and other financial services to help businesses manage their online transactions effectively.
  14. Nykaa: Founded by Falguni Nayar in 2012, Nykaa is an e-commerce platform that specializes in beauty and cosmetics. It offers a wide range of skincare, haircare, makeup, and wellness products from various international and Indian brands.
  15. FirstCry: Founded by Supam Maheshwari and Amitava Saha in 2010, FirstCry is an online store for baby and kids’ products. It offers a vast selection of baby care items, toys, apparel, and accessories, catering to the needs of parents and young children.
  16. Rivigo: Founded by Deepak Garg and Gazal Kalra in 2014, Rivigo is a technology-enabled logistics company. It uses an innovative “driver relay” model and technology-driven solutions to optimize long-haul trucking and improve the efficiency of logistics operations.
  17. CureFit: Co-founded by Mukesh Bansal and Ankit Nagori in 2016, CureFit is a health and fitness platform that offers a wide range of wellness services, including fitness classes, healthy meals, mental health counseling, and more. It aims to provide holistic solutions for a healthy lifestyle.
  18. Cars24: Founded by Vikram Chopra, Mehul Agrawal, Ruchit Agarwal, and Gajendra Jangid in 2015, Cars24 is an online platform for buying and selling used cars. It offers an easy and transparent process for users to sell their cars quickly and at fair prices.
  19. Grofers: Co-founded by Albinder Dhindsa and Saurabh Kumar in 2013, Grofers is an online grocery delivery platform that operates in several Indian cities. It enables users to order groceries and daily essentials from their favorite local stores and delivers them to their doorstep.
  20. Dream11: Founded by Harsh Jain and Bhavit Sheth in 2008, Dream11 is a fantasy sports platform that allows users to create virtual teams based on real players and earn points based on their performance in real matches. It gained immense popularity among sports enthusiasts in India.
  21. Freshworks: Founded by Girish Mathrubootham and Shan Krishnasamy in 2010, Freshworks is a software-as-a-service (SaaS) company that provides customer engagement software solutions. Its products include Freshdesk (customer support), Fresh sales (CRM), and Fresh chat (live chat support), among others.
  1. Unacademy: Founded by Gaurav Munjal, Roman Saini, and Hemesh Singh in 2015, Unacademy is an online learning platform that offers educational content across various subjects and competitive exams. It empowers educators to create and share their courses with millions of learners.
  2. Lenskart: Founded by Peyush Bansal in 2010, Lenskart is an online retailer for eyewear and contact lenses. It offers a vast collection of frames, sunglasses, and lenses, along with virtual try-on features, making it convenient for customers to shop for eyewear online.
  3. Meesho: Co-founded by Vidit Aatrey and Sanjeev Barnwal in 2015, Meesho is a social commerce platform that empowers individuals to become online resellers. It connects suppliers with resellers through social media platforms, enabling small businesses to reach a larger audience.
  4. InMobi: Founded by Naveen Tewari, Mohit Saxena, Amit Gupta, and Abhay Singhal in 2007, InMobi is a mobile advertising and marketing platform. It provides advertising solutions for mobile apps and websites, helping businesses reach their target audience effectively.

These 25 startups represent a diverse range of industries and have made significant contributions to India’s startup ecosystem. They have not only disrupted traditional markets but also paved the way for innovation and growth in their respective domains. The entrepreneurial spirit and technological advancements showcased by these startups have positioned India as a hotbed for innovation and entrepreneurship on the global stage. To stay up-to-date with the latest developments in the Indian startup ecosystem, it’s best to consult recent reports, industry news, and startup databases.

FAQs about Startups in India

Q: What are the top startup hubs in India?

A: Some of the prominent startup hubs in India are Bengaluru, Delhi-NCR, Mumbai, Hyderabad, and Pune.

Q: Are there any government schemes to support startups?

A: Yes, the Indian government offers various schemes and initiatives like “Startup India” and “Atmanirbhar Bharat” to support and promote startups.

Q: How can I secure funding for my startup?

A: Securing funding requires a well-defined business plan and a compelling pitch. You can approach angel investors, venture capitalists, or participate in startup accelerators.

Q: What is the success rate of startups in India?

A: The success rate varies, with some startups achieving great success while others face challenges. However, with the right approach and perseverance, many startups have thrived in India.

Q: How can startups overcome regulatory hurdles?

A: Startups should stay updated with the latest regulations, seek legal advice, and maintain compliance from the beginning.

Q: How can startups attract skilled talent?

A: Startups can offer competitive salaries, a flexible work environment, and opportunities for growth to attract and retain skilled talent.


Startups in India have transformed the nation’s business landscape, empowering entrepreneurs to innovate and create disruptive solutions. With the right support and a conducive ecosystem, startups in India have the potential to make a significant impact on the global stage. As the country continues to nurture innovation and entrepreneurship, we can expect to witness even more success stories in the years to come.

Remember, embarking on a startup journey requires dedication, resilience, and a passion for making a difference. So, if you have a groundbreaking idea and the drive to bring it to life, don’t hesitate to take the plunge into the exciting world of startups in India!

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